Did you know that authenticity elevates your business above the competition? Tapping into your authentic nature in the workplace not only helps alleviate stress, it has a myriad of benefits! As noted by James Noble,
Authenticity works because:
- It builds your identity and image into something influential
- It gives substance to your business, services and products
- It enables people to relate to your business
- It helps people understand how what you offer is of benefit to them
- It tells people that what you offer is of high quality
- It marks you out as a reliable, trustworthy company
- It encourages engagement and can turn audiences into advocates
Being authentic is one of the key ways to become more likable in the office? However, authenticity in business is about much more than being likable, it’s about mindfully being true to yourself, what you do, and who you serve. Lack of authenticity produces distrust and creates artificial harmony – undermining leaders and teams and ultimately killing creativity and productivity. We believe that authentic core values are the cornerstone of authenticity in business.
If you’ve taken advantage of our organizational development programs you already know that we are adherents of Patrick Lencioni’s concepts of organizational health. Lencioni notes that being aggressively authentic with core values is what enables a company to make clear, focused decisions and create a distinct market position. Creating a culture of aggressive authenticity isn’t easy, but it pays off.
Use the following checklist by James Noble to help you bring more authenticity into your workplace –
Authenticity Checklist:
- Define your goals and your mission
- Develop a purpose behind what you do other than making money
- Share your mission and your passions with enthusiasm
- Maintain your core identity at all times
- Always be consistent and avoid giving mixed messages
- Champion a cause to show your charitable nature
- Get to know your audience and their desires and needs
- Actively engage with your audience through social media
- Show personality through content like blogs/video/updates/bios etc.
- Share secrets, advice and inside information where appropriate
- Only share things of worth – it’s better not to share at all than to share something nobody cares about
- Tailor your content to suit different audiences across multiple platforms
- Position yourself as an authority through audience interaction and offering the benefits of your expertise and experience
- Highlight your achievements and experience on websites and across social media
- Only make promises you are sure you can keep
- Always be on hand (or ensure someone else is) to offer assistance
(From: https://blog.kissmetrics.com/truth-will-out/ by: JT Noble)
Sources:
https://blog.kissmetrics.com/truth-will-out/
http://www.fastcompany.com/3046228/seven-habits-of-likable-people?utm_source
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